“On average, 80% of the end-user response time is spent on the front-end” – Steve Souders
4 Things You Can Do Right Now:
- Turn on HTTP Compression – Is your content gzipped? It should be. Find out here: gzipWTF.com
- Cache Stuff – Server & client. Here’s a plug-in that makes it super easy for WordPress: W3 Total Cache
- Losslessly optimize images! – I use Codekit.
- Combine CSS and JS! – HTML can only make 2 requests at a time (from one URL/domain that is). Therefore if you have 10 JS files on one page, you’re slowing down your site. Include them all together in one file to make less requests. Using a CDN also helps.