How to Pitch Your Startup to A Developer

I recently saw Tom Hessert of Derby Jackpot write the perfect pitch to a developer.

In the letter. He really hit many of the main points of validation: team, funding, MVP, and compensation. Here it is..

The Perfect Developer Pitch

Chris (aka. The Developer),

I’m working with a team of two to build an online horse racing app called Derby Jackpot.

Our research shows that there is no legal way to gamble on horses in America. Derby Jackpot solves that demand by offering the first online horse racing app. In the past 6 months, we’ve worked hard to validate our MVP, and now we’re certain there is a market demand of over 100,000 people.

We have strong domain expertise: my co-founder has over 10 years experience on the business side of horse racing. We’re fully funded, and offering equity and/or a very competitive salary.

Thanks for taking the time! I’d love to tell you more.
Tom

Here’s a template you can use:

[Developer’s name],

I’m working with a team of [how many people on your team?] to build an [what are you building?] called [product name].

Our research shows [some market problem]. [Our product] solves that demand by [what is your solution to the problem?]. In the past [6 months], we’ve worked hard to validate our MVP, and now we’re certain [some promise of success].

We have strong domain expertise: [you or your co-founder?] has over [some number] years experience in [what field are you in?]. We’re [are you funded? be honest], and [what compensation are you offering the developer].

Thanks for taking the time! I’d love to tell you more.
[Your name]

The Easy Part Is Writing the Email

The hardest part is doing the prep work: Tom has done his market research, he has expertise in the field, and he’s validated his MVP. (Way to go Tom, we like that!)

Now it’s your turn! So maybe you have some work to do before emailing another developer?

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